Selling in today’s market

If you’re considering selling your home within the next few years, there are three things to keep in mind.

• Timing: Is it (or will it be) a buyers’ or sellers’ market? Are there many/any properties similar in features and price range? Will it pay to wait? For how long, and for what conditions?

• Pricing: Overpriced homes can get a stigma of staleness by sitting too long, but you don’t want to leave money on the table, either.

• Marketing: You want to list the property with someone who will give you straight answers, knows the market and community, and will take your interests personally.

Selling a fine home in today’s market demands personal attention, experience, integrity, marketing expertise, professional advertising, persistence, and connections. These qualities have earned Lisa Tiger an outstanding record of success and a constantly-growing list of satisfied clients.

For each of her listings, Lisa uses her professional advertising expertise to create a customized Marketing Plan. Media might include:  

• Aggressive advertising in newspapers, magazines, and real estate periodicals
• National print media such as Metropolitan Home, Elle Décor, Showboats International, Unique Homes, and/or theDistinctive Properties and Estates section of The Wall Street Journal.
• A full color, 4-page brochure for that home exclusively.
• Prompt multi-list presence
• Internet-based virtual tours (multiple websites and links)
• Strong, personal local networking
• National and international exposure through the Century 21 global network

“Lisa has the kind of qualities it takes to make high end homes sell.”
-David Pearah, M.D.

 “The other realtor we interviewed came with all kinds of pressure and promises, including a supposed “buyer in the wings.” It didn’t ring true, and as it turned out, it wasn’t. Working with you was the difference between high performance and just plain hype.”
            -Russell Slocum

 “We interviewed a selection of Realtors who were specialists in the same market as our home and from the beginning we felt confident in your abilities. You surpassed even our expectations by selling our home in less than three months despite the holiday season, the worst winter in twenty years and a struggling economy. Thank you.”
-Kenneth & Lynn Field